Promoting refrigerators - Guidelines

It was in 1805 that the very first operative refrigeration was designed by Oliver Evens This system works by absorbing the heat inside the refrigerator through circulation of vaporized refrigerant. This heat would be transferred to coils and moved to the outside where it was released. The gas is then compressed into a liquid state and again recycled into the refrigerator. It took Jacob Perkins, in 1834, to take his design and turn it into a practical appliance. The old days of the icebox were gone and every home had a refrigerator.


Refrigeration has become so common these days that it has become part of our lives. However, when it starts malfunctioning, it creates a problem. Purchasing a new one becomes an option now. There is a person in the store who persuades us to get one. That is the fridge salesman.


What are some of the tricks of the modern day refrigerator salesman?


Being a good advisor to your clients is one of the main tip. That way, you get to know them and their needs, desires, and proclivities. That way, you earn their trust, which is extremely valuable. When it comes time to buy that new refrigerator, you will be the one they come to for advice and the person to buy from.


Another trick is to provide you with three choices. The costliest one would be the first choice. The third one is naturally the lowest price. Usually, when a person is given three choices, they feel that the right choice would be the middle one. Obviously, the middle one would neither would be the cheapest nor the costliest. The center one just feels right.


Know your products solid. You should be ready to answer any questions they have. Be able to describe both the pros and cons of that refrigerator you want to sell. This would enable you to build their trust. You should also be prepared to explain the advantages of your product over the competition.


Have full confidence in the product you sell. Know that it is quality, and just what the customer wants and needs. While communicating with the customers make eye contact with them so that they feel the confidence in you. When you speak about the product your enthusiasm should come out.
Think like your buyer. Appeal to the emotions of that buyer. Think about what would be your feelings if you are the buyer. How would you feel after you bought this particular model? Your sales pitch should concentrate on these feelings. Picture to them how they will feel when they have this installed in their home.


It would also be good to make them see how things would improve with this product. Go for it. They came in to purchase a refrigerator. You can tempt them by explaining the good features of the product and how it would enhance the quality of their lives.


Your attitude and aim should be to build long term trust. This would make them return to you, even if they do not buy now.


Never give false information to the customer. Being knowledgeable, it is now a days easy for them to find the truth. Be up front and honest with them. You can easily lose their trust if you try lying to them.


After sales follow up is also essential. You should assist them in understanding the product and using it after buying. Tell them about any rebates or offers which would benefit them. This would enable you to win their trust and build an long lasting connection. This would eventually result in good salesmanship and also increased sales.